FEATURES
Emu contains all these feature - and more...Emu
- Instant reporting
- Track when emails are opened
- Track when links are clicked on
- Track when emails are forwarded
- Track new subscribers
- Automatic handling of unsubscribes
- Automatic handling of bounced emails
- Allow subscribers to update their details with every email you send
- Allow subscribers to join new lists
- All data is stored in a secure area and backed up on a daily basis
- Easy to use features for the beginner
- Advanced features for the experienced user
- Extensive searchable help section covering all areas
- Customise the homepage to show your campaign overview
- Helpful tips on how to conduct successful marketing campaigns
- Receive free updates on new releases of Emu
List Manager
- Set up as many lists as you want
- Divide your lists up in to sub-interests
- Automatically add a simple "join my mailing list" feature to your web site
- Create and add a sophisticated contact form, user survey or sign-up form that matches your web sites design
- Create unlimited fields such as First Name, Last Name, Company to MATCH your current database fields
- Import subscriber data from any CRM application or database such as ACT! or MS Access
- Add subscribers manually or simply cut and paste a list of email addresses
- Set up demographic fields to capture key data such as income or education
- Add notes to each subscribers entry
- Search your lists using quick search or the more advanced search
- Save your searches to view again or export to a file
- Export your lists including campaign data for import in to other applications
- Clean up your lists by deduplicating subscribers, moving subscribers to other lists or deleting lists
- Automatically or manually removed 'bounced' email addresses
- Enable ‘double opt-in’ to double check you have the subscribers permission to email them
- Automatically send out opt-in requests when moving subscribers to new lists
- Rent permission based subscriber lists
Email Manager
- Choose from the dozens of templates already provided
- Create your own HTML rich templates using our easy to use editor - as easy as creating Word documents
- Customise each email by including any fields from your subscriber lists
- Include images such as your company logo, tables, bullets, links and full text formatting
- Upload, store and manage images to be reused in future email templates
- Include components such as "forward to a friend" links.
- Allow Emu users to create templates for approval by your Emu administrator
- Spell check emails before they are sent
- Send test emails to yourself and other account users before launching your campaign
- Store email templates and organise by type
- Use existing templates to create new templates
- Automatic creation of text only and AOL versions of HTML emails
- Instantly preview html and text versions
- Buy custom email templates
Campaign Manager
- Schedule campaigns up to a year in advance
- Schedule campaigns according to your timezone
- Send an unlimited number of emails to your lists
- Include attachments
- Build audiences from your lists and send to more than one list at a time
- Calculate your audience size before sending
- Save audiences for future reuse
- Create campaigns from existing campaigns
- Set up automatic follow up emails to be sent when your links are clicked on
- Set up instant notification for when links are clicked on or set up daily or weekly notification - follow up hot prospects
- Save draft campaigns for later approval
Report Manager
- Run one of the many reports provided to view click through rates, subscriber sign up rates, compare campaigns against each other, view unsubscribes, bounces, new subscribes and much much more
- Create your own custom reports
- View results in graphic rich format with easy to read graphs and charts
- Export report data for import in to your own reporting tool
Control Panel
- Set Emu to beginner or advanced status depending on your experience
- Set up administrators with full access rights
- Set up users with limited access to add subscribers, create email templates, etc.
- Set up sales team members to respond to instant notifications
- Change your preferences such as the design, number of results returned per search page, your timezone and date format
Future Features
- Foreign language versions available - easily switch between different languages
- Mobile text messaging integration for the easy implementation of simultaneous email and mobile marketing campaigns
- Buy direct from your emails
- Sequential messaging - set up multiple emails
- Multimedia handling - insert flash or movie clips
